Finding Your Crowd

The key to your success hinges on your crowd. The bigger and more receptive the crowd, the better you’ll do in your fundraising campaign. Figure out who your crowd is, and how to expand that crowd as quickly as possible.

1. Talk to as many people as possible about your campaign.

  • Develop a clear and compelling 30-second explanation of what you are trying to do. Boil down your campaign into just a few sentences.
  • Practice telling your story again and again. This will help you feel confident and sound natural when you talk to new people.
  • Ask people for their advice on expanding your crowd. People love to give advice, and they will become more personally invested in your campaign this way.
  • Be direct and ask people you know to give you introductions to their connections that might be able to support you. You can expand your network quickly this way.

2. Use your own Facebook page, LinkedIn account, Twitter account, and other social media pages to get the word out. For instance, on your Facebook page, you could:

  • Post about the launch of your campaign.
  • Give regular updates on the progress of your campaign, especially when your reach critical milestones (e.g, 10 supporters, $500 raised, 25% of goal reached).
  • Ask your friends to share your news with their friends.
  • Every time you see that someone has shared your post, reach out and friend that person (if you’re not already friends), and send them a personalized thank you message through Facebook. People like to know that their efforts are appreciated.

3. Go beyond your existing contacts to rind new people who might be interested in your campaign.

  • Join Facebook groups, Forums.com groups, Meetup.com groups or others that have an interest in what you’re doing.
  • Research other online communities in which the audience is already active, and get involved. Google “your campaign issue + forum” to find those places. For instance, enter “foreclosure defense + forum” (without the quotes) into Google. This will give you communities that are already active with your legal issue. Next, join the community, ask questions, and if they allow you to have a profile or signature, include a link to your campaign. You don’t need to be an expert to join these communities. Just be polite, ask questions and contribute what you can. When you spread the word, good things happen.

4. Contact core supporters now.

·         Think of all of the people who will support you no matter what, and will be ready to donate to your campaign during the first day. It is critical to get your campaign off to a good start and build momentum early.

  • Get firm commitments from 15 people who will donate on the first day. Make sure they: a) know when your campaign is going live; b) know where to go to make a donation, and; c) call you to confirm that they have made a donation. Follow up with the people who committed, but have not yet donated on that first day.
  • Think family first—mom, dad, sisters, brothers, uncles, aunts. Stress that no amount is too small. If they can only give $5 or $10, that’s fine. It is important to show other people who visit your campaign page that a number of people believe in you and in your campaign. This makes is much easier for others to donate.

Make the first donation yourself. That shows that you have confidence in your campaign and in using Funded Justice to raise money.